Monday, January 29 - Today, the creator of the preferred file-sharing tool for creatives around the world, launches, a bespoke editorial platform designed to tell unexpected stories about creative minds and spark inspiration. The site – designed by WeTransfer’s in-house creative team and the agency Cartelle – is the latest addition to its constellation of creative tools. It completely reimagines and redesigns This Works, WeTransfer’s existing content blog, in order to provide bespoke content pages tailored to tell individual, in-depth stories. Since the founding of the company in 2009, WeTransfer has prioritized highlighting the work of creatives on the wallpaper backgrounds of its file-sharing platform, which serves as a digital billboard for its 40 million active monthly users.
WeTransfer donates five billion WeTransfer.com advertising impressions each year to promote creative work from around the world, often with a click-through to a story with additional insight on WePresent, the editorial arm. These are presented to visitors to the site not as targeted advertisements, but by pure serendipity, creating a unique opportunity to discover creative work that site visitors may otherwise never encountered. As the company evolves its product offering, it wants to empower creative minds to spark, develop, share and present their ideas. WeTransfer consistently invests in the creative production of its user base through new initiatives to support their workflow.
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