Communication is something we do all the ti me, mostly without thinking about it. In business, though, thinking about it is very important because all forms of interaction between people and companies are built and maintained through some form of communication. It is, therefore, vital that communication is effective and the messages between firms, their customers, clients, and those between workers in the same organization – especially between management and staff – are clear and properly understood. This course is essentially practical – to help you be. In your communication, Before we get into the detail of what makes, say, an effective letter or telephone call, though, we need to examine some underlying pri nciples about the process of communication itself. Understanding these will enable you to take account of all the various components of the process when designing your own communication.
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